One factor that is likely to remain relevant heading into the forecast period is the aggressive promotional competition that characterises Chilean retail. The summer and winter season sales, particularly by department stores, have had a strong impact on demand for womenswear in the country.
Women’s outerwear is set to remain a strong trend in Chile over the forecast period. Chile is a mountainous country, and since the pandemic, the constant interest in engaging in physical activity has not diminished.
The rapid recovery of the apparel and footwear industry in Chile, including womenswear, has not only been attributed to physical stores but also to the resurgence of e-commerce, which has regained prominence after stagnating between 2022 and 2023. According to a study by the Santiago Chamber of Commerce, a change in user behaviour when making online purchases was observed, particularly in apparel and footwear.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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