Sportswear has been a prominent trend over the review period, and it is poised to grow in popularity over the upcoming years. This trend includes a wide range of athletic garments, including leggings, sports tops, jackets, and sneakers.
Despite the prediction of lower inflation in Morocco over the forecast period, retail volume growth will be relatively subdued. Brands operating in womenswear are expected to exercise caution in their pricing policies, adopting strategies that deliver value and meet the needs of price sensitive shoppers.
Sustainability is expected to become a key focus within womenswear in Morocco over the forecast period as manufacturers respond to growing consumer demand, particularly amongst the younger generation, for more environmentally friendly fashion choices. This trend will be bolstered by new legislation aimed at making fashion more sustainable, which is expected to be rolled out in the upcoming period.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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