Due to increasing self-awareness of the individual under the “she rises” social trend, the body positive movement in womenswear is expected to gain further momentum in Hong Kong. The body positive movement celebrates body diversity, inclusivity, and self-acceptance.
In line with the rising awareness of environmental issues, sustainability has become a critical priority for the fashion industry in Hong Kong. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), 22% of consumers report feeling good when buying eco-conscious/ethically-conscious goods.
As the economic landscape in Hong Kong remains uncertain, international apparel brands are expected to increasingly employ an omnichannel strategy to bolster their presence and connect with local consumers. According to Euromonitor International Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), there is an increasing share of global respondents looking for personalised shopping experiences compared with 2023.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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