Womenswear in France is expected to see a flat performance at best over the forecast period, due to several factors. Firstly, it is a mature category with limited growth potential.
Womenswear in France is increasingly impacted by “déconsommation” (de-consumption), as consumers shift away from fast fashion due to concerns over sustainability and the short lifespan of cheap clothing that often ends up in landfills. This trend is linked to the rising popularity of second-hand apparel, which promotes a sustainable replacement cycle, allowing consumers to access higher-quality, durable garments at more affordable prices.
Returns represent a significant cost for retailers and the environment. Therefore, integrating Augmented Reality (AR) into the online shopping experience can be a solution to mitigate this problem.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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