There is a growing popularity of shorts and trousers among women, attributed to the convenience of these items over skirts and dresses. For instance, soft and stretchy jeggings (jeans imitating leggings) continue to be in high demand due to being so comfortable to wear.
The “sneakermania” trend continues, from fashion per se to highly desirable, premium limited editions which are seen as investments as well as status items. While this trend seems to be more prevalent with men than women overall, there is still a female consumer audience for “sneakermania”.
Inbound tourism will continue to drive sales of luxury womenswear over the forecast period. Indeed, inbound tourists can often find “must-have” designer brands at lower prices in Hungary compared to their home countries.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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