Womenswear is predicted to record a subdued performance over the forecast period, with a 1% value CAGR (at constant 2024 terms). This is likely to be due to polarisation further pressuring the mid-priced segment, as local consumers increasingly drift towards more price-conscious options, such as private label and direct-to-consumer (DTC) e-commerce.
Mergers and acquisitions towards the end of the review period are likely to create some growth opportunities for women’s swimwear, as popular local brand Seafolly was sold by its private equity owner, US retail specialist L Catterton, in August 2023. The buyer, the Hong Kong-registered entity Bondi Brands Group, then purchased Seafolly’s rival brand, Tigerlily, for an undisclosed sum from private equity firm Crescent Capital Partners in May 2024.
Many womenswear brands in Australia are taking considerable strides to become more sustainable producers, but further efforts are needed. Of the founding members of the Australian Fashion Council’s Seamless stewardship programme, Big W, Cotton On, David Jones, Lorna Jane, Sussan, The Iconic, Rip Curl and RM Williams all have a considerable – if not dominant – focus on womenswear.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Womenswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!