Womenswear is set to witness stable development over the forecast period, with a slight improvement in volume sales. Norwegian women will increasingly expand their wardrobes to combine new trends with staple pieces.
Whilst there are several growth drivers in womenswear, more dynamic growth is hindered by maturity and price competition. Norwegian women continue to shop more and are keen to diversify their wardrobe for different occasions.
Retail e-commerce is expected to display gradual gains as developments slow in this area. While e-commerce is expected to struggle more in terms of share gains, the influence of this channel will continue to grow.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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