After experiencing a robust rebound in 2021, growth in womenswear began to slow down from 2022 onwards, due to facing multiple economic uncertainties, such as high inflation, fluctuating interest rates, and job cuts. While inflation rates and consumer prices moderated in early 2023, both businesses and consumers maintain a sense of caution due to ongoing economic challenges and lingering risks to financial stability, particularly after the Q1 banking stress.
Following a minor dip in the share of sales accounted for by e-commerce in apparel in the US in 2022, it is expected to rebound in 2023, accounting for over 40% of overall value sales. This increase can be attributed to consumers’ comfort with shopping online, driven by convenience of access and ability to make price comparisons.
Sustainability has garnered substantial attention within the US fashion industry in recent years. However, against the backdrop of peaking inflation and economic uncertainties over the past two years, consumer interest in the sustainability attributes of clothing has experienced a decline.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Womenswear research and analysis database.
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