In the forecast period, womenswear in China is expected to see continued slow and stable retail current value growth. However, the trend towards gender-neutral fashion is increasingly blurring the boundaries between women’s and men’s apparel.
Chinese consumers are increasingly seeking products which highlight their individuality, while offering comfort and practicality for everyday challenges. Functional apparel is no longer a male-exclusive domain, as more women now incorporate activewear into their daily wardrobe.
In 2024, Neo-Chinese style emerged as one of the most notable commercial concepts, captivating consumers and driving strong sales across various product categories. This trend has become a focal point of media coverage and business analysis.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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