Womenswear in Sweden is expected to show stable but modest growth over the forecast period, with retail sales set to rise at a current value CAGR of 2% (2024 constant value CAGR of 0.3%).
Womenswear in Sweden will face the challenge of being a highly mature market with frequent discounting, and this will continue to place pressure on prices. While discounting has been an ongoing issue for womenswear for a long time, this intensified towards the end of the review period.
Retail e-commerce is expected to continue its steady growth in Sweden over the forecast period, with a slight increase in share compared to in-store retail.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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