Over the forecast period, there are likely to be efforts by players to balance innovation in the fields of sustainable production with the preservation of traditional craftmanship, and in clearly communicating the steps that they are taking to become more eco-friendly. The adoption of the Digital Product Passport (DPP) has been advancing and will become standardised over the forecast period, bringing a significant shift towards greater transparency and sustainability in fashion.
Second-hand fashion shopping has been trending and growing significantly in Germany, partly supported by the development of online resell platforms. E-commerce retailers such as Zalando have been providing options to buy and sell used clothing since the pandemic, enabling consumers to consider second-hand as an accessible option online.
Retail e-commerce in womenswear is expected to continue growing over the forecast period, as consumers in Germany continue to embrace artificial intelligence and digital innovations in their daily lives. These new technologies will continue to enhance the shopping experience in womenswear - a category that is especially fragmented and competitive - allowing consumers to better browse offers year-round, find the best deals and avoid ordering the wrong sizing or items they will not be satisfied with because they do not fit their expectations.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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