Although the proportion of people working from home is still at a significantly higher level compared to 2019 in industries that allow this model, the frequency of remote working has also been decreasing in Germany since the ending of pandemic restrictions. Despite reluctance from employees to return to the office, and while many companies in Germany have continued to adopt remote/hybrid models, many others have reinstated in-person working to the benefit of away-from-home tissue consumption.
Germany’s ageing population will continue to drive demand for away-from-home hygiene. The category is driven by AFH adult incontinence, products used by nursing homes, hospitals, and other facilities where sufferers of long-term adult incontinence require treatment, generally due to limited mobility.
Over the forecast period, the need for away-from-home tissue products will continue to be driven by tourism, business functions, and large-scale events, which have returned in force. Nevertheless, a broader awareness of the need to prevent the spread of disease has brought a greater need for disposable products, but so has the need for innovation that delivers safety and quality while being less impactful on the planet.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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