Over the forecast period, away-from-home tissue sales are expected to pick up as on-trade establishments continue to recover post pandemic and rising disposable incomes encourage more people to visit these places. Sales of away-from-home hygiene products are also set to increase, driven by the ageing population in Georgia.
Price is expected to remain a key consideration for businesses in away-from-home tissue and hygiene in Georgia. Local establishments, including hotels, restaurants, and hospitals, are projected to prioritise cost-effectiveness when sourcing tissue products.
Over the forecast period, manufacturers are anticipated to focus on improving the absorption and durability of their products, and a broader range of products suitable for sensitive skin and those prone to allergies is likely to appear in the market. More sustainable alternatives, including biodegradable and recyclable materials, are also expected going forward, aimed at reducing environmental impact.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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