The prospects for away-from-home tissue and hygiene in Georgia appear promising, with a significant boost expected from the ongoing recovery of the tourism industry. Forecasts suggest that the sector will experience robust growth as tourism activity gradually returns to pre-pandemic levels.
Despite the positive outlook for away-from-home tissue and hygiene overall, challenges persist in the hygiene segment. The limited government support for hygiene products in public facilities means that consumers often have to procure these items independently.
Price sensitivity is expected to remain a key consideration for businesses in away-from-home tissue and hygiene in Georgia. Local establishments such as hotels, restaurants, and hospitals are projected to prioritise cost-effectiveness over premium quality when sourcing tissue products.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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