AFH tissue and hygiene in Pakistan is projected to see fast volume and value (constant 2024 prices) CAGRs over the forecast period, driven by factors like rising urbanisation, increased tourism flows and the expansion of business/industry and horeca spaces. Anticipated economic improvements, out-of-home lifestyles, tourism and rising awareness of cleanliness and hygiene standards should contribute to higher demand and adoption.
AFH tissue is set to see strong improvements in distribution, with local wholesalers and direct supply partnerships playing a crucial role in reaching hotels, schools and offices. E-commerce is also expected to develop and grow in AFH tissue, enabling bulk procurement for small businesses and institutions in semi-urban and rural areas.
Within AFH tissue and hygiene, there is expected to be a growing emphasis on sustainability in the forecast period. Companies are set to introduce eco-friendly, recycled and biodegradable options, as they respond to concerns about environmental impact.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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