With a resurgence of in-person activities post-COVID-19, and destigmatisation of menstrual care continuing, menstrual care players have explored wider opportunities to connect with consumers beyond the traditional purchase path. B2B partnerships are becoming increasingly important, as both legislation and consumer expectations catalyse increased adoption by organisations.
The adult incontinence market in the US is facing a demographic shift with potentially significant impacts. According to Euromonitor International, the “Baby Boomer” population, aged 65 and older, is predicted to grow rapidly, reaching 68 million by 2028, compared to almost 60 million in 2023.
The inflationary environment of 2022 and 2023 was felt across many consumer goods industries, and was especially notable in rising costs of groceries and other staple household items. The Bureau of Labor Statistics (BLS) Consumer Price Index (CPI) indicates that food prices had increased by 10.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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