AFH tissue and hygiene is expected to maintain slow and stable retail current value growth throughout the forecast period, with increases anticipated for both AFH tissue and AFH hygiene.
Manufacturers within AFH tissue and hygiene in North America have experienced a tremendous amount of changes within the past five years in terms of mergers and acquisitions, and many established players choosing to forego the AFH channel to focus on the retail or private label side of production. AFH tissue in the US market is poised to see more mergers and acquisitions in the coming years, due to several driving factors.
Within AFH tissue, the business/industry and horeca channels are expected to display steady growth due to two factors: return-to-office policies, and consumers’ travel behaviour. Due to increased implementation of return-to-office corporate policies, B2B sales to offices/businesses are expected to pick up speed as these are enforced in 2025 and beyond.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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