Further growth is forecast for AFH tissue and hygiene in Malaysia, underpinned by the country’s ageing population and a positive outlook for tourism and food service industries. In 2023, 7.
Horeca will continue to be the leading channel in AFH tissue, propelled by strong demand from the tourism and foodservice industries. Steady growth in domestic consumer spending, combined with rising numbers of tourists, ensures that hotels, restaurants and catering companies remain key sources of AFH tissue sales.
A recent trend in the local market is the viral hanging bottom-pull facial tissue, which has gained popularity on social media platforms such as TikTok and looks set to become even more prevalent during the forecast period. Local tissue giant Nibong Tebal Paper Mill introduced a hanging bottom-pull facial tissue in October 2024 through its premium Royal Gold brand, offering 500 sheets of three-ply tissue in packaging designed for both convenience and decorative appeal.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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