Sales of away-from-home tissue and hygiene are expected to rise in both retail value and volume sales across the forecast period. As the economy recovers, sales of away-from-home tissue and hygiene products are projected to grow significantly over the forecast period.
The retail e-commerce channel is expected to see significant growth as the drive for convenience rises. However, demand for retail tissue will be primarily fulfilled through direct orders from companies or purchases made at small grocers and supermarkets.
The forecast period is expected to witness an increase in the production of customised private label toilet paper and napkins, specifically designed and branded according to hotel specifications. As hotels continue to expand across the country, this trend is likely to grow, with more establishments opting for personalised products that align with their brand image and meet the specific needs of their guests.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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