While economic strife limited growth for AFH tissue and hygiene in 2022 and 2023, the anticipated recovery will lead to stronger growth for the category over the forecast period. Nigeria’s expanding population will support further development and expansion in consumer foodservice and hospitality, with substantial demand for AFH toilet paper and napkins.
The hotels channel is the most important channel for AFH tissue in Nigeria, since hotels see significant demand for toilet paper. With the country’s economy expected to improve and grow over the forecast period, travel and tourism will also rise, in turn driving expansion in hotels and thus demand for AFH tissue products.
Toilet paper will remain a key driver of growth in AFH tissue, being important in all channels despite having an only small presence in institutions such as schools. AFH napkins is also set to progress, with growth driven by the rise of fast food restaurants in Nigeria.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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