Sales of away-from-home tissue products are expected to grow at a moderate pace over the forecast period. Economic uncertainty will likely persist, particularly in the first two years, prompting consumers to limit discretionary spending and reduce activities outside the home.
Away-from-home tissue distribution remains highly concentrated, with direct institutional sales and distributor partnerships serving as the primary distribution channels. However, the wholesale channel is becoming increasingly competitive, as economy brands continue to strengthen their foothold.
As businesses increasingly focus on cost optimisation, away-from-home tissue manufacturers are expected to prioritise cost-efficient product development. Promotional activities will continue to play a key role in purchasing decisions, with brands offering bundled deals to encourage adoption of value-added solutions.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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