Sales of away-from-home tissue and hygiene are expected to continue growing at a steady pace in value terms (at constant 2024 prices) over the forecast period. This growth should be supported by consumers leading more active lifestyles outside of the home and an increased focus on health and hygiene.
There are unlikely to be any significant changes in the distribution of AFH tissue products over the forecast period with demand already being well-established across the different channels. Sales of AFH adult incontinence will likely remain constrained to hospitals/healthcare facilities, although demand from this channel is likely to continue growing at a steady pace due to the ageing of Sweden’s population.
Over the forecast period, players could seek out growth opportunities by bundling of AFH tissue and hygiene with digital services. This could involve the digitalisation of interactions between manufacturers and customers as well as e-commerce development.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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