Although businesses are showing a growing interest in eco-friendly and sustainable AFH products, the biggest impediment to future growth is cost. These products tend to be more expensive for businesses and this may mitigate investment.
Due to lack of infrastructure, most businesses in rural areas have little demand for AFH tissue products. Demand is increasing mainly in urban regions owing to massive urbanisation and industrialisation, where hotels, restaurants, offices and malls are being constructed.
Rising awareness of better hygiene and sanitation will be a key driver of AFH tissue and hygiene sales in the years ahead. AFH players will proactively capitalise on this trend by communicating the hygienic advantages of their products to businesses, positioning themselves as leaders in promoting public health and safety.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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