According to studies, by 2040 Italy will rank high worldwide for the share of people with dementia, considering the large presence of an ageing population in the country. Considering the low birth rates, thus fewer children to look after parents in their old age, along with the necessity to work long hours for people to survive in the inflationary environment, it looks likely that there will be an increase in nursing and care home admissions, as the adult children of elderly people are simply not able to care for them full-time.
In line with the ageing population, we also expect an increased number of supported living admissions. Different from nursing or care homes, supported living venues enable older consumers to maintain a level of independence, while also having the support they need.
The European Union has always been at the forefront of discussion about environment sustainability and, in recent years, focus on reduction of disposable products has become even more important in face of plastic pollution. In 2023, the EU issued a new regulation that aims to axe disposable packaging, and this includes some courtesy products in hotel rooms that will have to be re-developed to comply.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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