Over the forecast period, AFH tissue and hygiene is expected to grow in current value terms, albeit at a more moderate pace compared to the review period. Keeping expenses under control and adhering to previously established budgets will be essential for offices, healthcare operators such as hospitals and nursery homes, as well as for hotels and restaurants.
Recent years have seen online B2C sales grow in Italy, bringing the country closer to other western European markets in terms of ecommerce penetration. However, B2B has not kept pace, even though its potential market is substantially larger than that of B2C.
Italy is expected to see a marked rise in the prevalence of dementia and type 2 diabetes, with the latter driven by rising obesity. Both conditions are associated with incontinence, as urine stagnation can cause infections and necessitate more frequent product changes to prevent odours and dampness.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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