In the next five years, footwear in China is expected to see growth across all categories in both retail volume and current value terms. The trajectory of sports footwear, particularly outdoor footwear, is expected to accelerate significantly.
During the forecast period, the rising popularity of sports footwear and the continuous consumer demand for comfort are expected to further erode the share of non-sports footwear. Specifically, traditional leather shoes and high heels, which are typically worn for formal business and social occasions, are gradually disappearing from consumers’ wardrobes.
Despite the overall underperformance of non-sports footwear, certain casual footwear categories which combine comfort and fashion are still favoured by consumers. For example, Birkenstock, which is often grouped with Crocs and Ugg in the category of “ugly but comfortable shoes”, has seen rapid growth in the Chinese market in recent years.
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Understand the latest market trends and future growth opportunities for the Footwear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsThis report originates from Passport, our Footwear research and analysis database.
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