Counterfeit footwear remains rampant in South Africa, as well as throughout the region as a whole. With social media, counterfeiting is growing even more strongly as consumers can now purchase these options through Instagram and Facebook.
With looming potential VAT increases, the devaluation of the rand and rising cost of living, South African consumers are expected to remain under pressure over the forecast period. Essential items will be prioritised, to the detriment of discretionary spending, including on footwear.
Although sales of footwear through e-commerce declined in 2024, the channel’s penetration of the category remained above pre-pandemic levels, and still offers some growth potential. An increasing number of players now have an e-commerce presence, either through their own omnichannel strategies or by partnering with multi-brand online platforms such as Superbalist.
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Understand the latest market trends and future growth opportunities for the Footwear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsThis report originates from Passport, our Footwear research and analysis database.
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