Stronger awareness of fashion trends and growing demand for branded products in Turkey will continue to benefit footwear over the forecast period. Nonetheless, per capita consumption of footwear is low by European standards, averaging three pairs (including slippers) in Turkey, compared to nine pairs in European countries, showing the big potential to drive footwear sales in Turkey.
Most of the leading players in footwear have their own e-commerce websites and mobile apps, alongside distribution via third party online marketplaces. Players are keen to build sales via e-commerce retailers.
Turkish player Derimod is planning to increase its store network in Turkey from 88 to 100 stores at the end of 2025. The brand plans to increase its stores and expand the capacity, with larger stores of 350-400 square meters being launched to allow for a larger brand mix.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsThis report originates from Passport, our Footwear research and analysis database.
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