Footwear is expected to recover from its current negative slump, although sales will remain flat over the forecast period. That said, the recovery to flat sales is expected to be driven by a trickledown effect from the boost given to certain sports-associated by the Paris Olympics.
Footwear players in France increasingly need omnichannel and crossover strategies to support sales in the challenging environment. Also, high logistics and packaging costs are pressuring e-commerce, especially regarding free returns, which may become unsustainable.
Sustainability is becoming a key focus for footwear players, with brands like Nike, adidas, and Veja launching products made from recycled materials or eco-friendly alternatives like wild rubber and organic cotton, to show the industry's commitment to countering the negative image associate with sneakers, such as the use of plastic and exploitative labour conditions. Meanwhile, retailers like Courir are also embracing recycling and shoe repair.
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Understand the latest market trends and future growth opportunities for the Footwear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsThis report originates from Passport, our Footwear research and analysis database.
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