Consumer awareness about TWS earbuds has grown remarkably over the past five years, with volume sales in 2024 being nearly six times that of 2019. The innovative design and stylish appeal of TWS earbuds have attracted many consumers, often leading them to purchase cheaper models to test their functionality.
The headphones macro-category is projected to grow over the forecast period, primarily driven by the expansion of the TWS earbuds segment. Unlike wireless earphones and wireless headbands, which are expected to see a decline in sales, TWS earbuds' functionality, portability, and modern design make them the preferred choice among consumers.
The TWS earbuds market is set to expand at a high growth rate over the next five years, benefiting both premium and mass segments. The mass market growth is driven by the still significant number of consumers who are unaware of TWS earbuds and the ease of importing these products without requiring special licenses.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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