Headphones in Singapore is expected to maintain dynamic retail volume growth throughout the forecast period, driven by TWS earbuds, and to a lesser extent wireless headbands. Media consumption has become an integral part of daily life, with platforms such as TikTok, Netflix, and Spotify, and the popularity of gaming contributing to a diverse array of content consumption.
Throughout the review period there was a notable surge in online sales of headphones from an already high base, particularly propelled by the peak of the COVID-19 pandemic in 2020, which saw a significant uptick in e-commerce transactions. This trend has persisted in the post-pandemic era in Singapore, and is expected to be maintained in the forecast period, which is indicative of several factors.
In Singapore, Apple is set to continue to lead headphones in terms of retail volume sales in the forecast period, largely driven by the widespread success of its renowned AirPods brand. Despite their premium price, Apple's early entry into TWS earbuds has given it a significant advantage, fostering strong brand loyalty amongst consumers.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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