Demand for headphones in South Africa is expected to grow further over the forecast period, driven mainly by the adoption of TWS earbuds. Increased brand competition and the introduction of more affordable options will lead to a reduction in unit prices.
Tecno has witnessed significant growth and success within smartphones in South Africa, targeting the lower segment of the market. It has been able to offer affordable devices while increasing the capabilities and features of its smartphones.
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Understand the latest market trends and future growth opportunities for the Headphones industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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