The overall market for headphones in South Korea is set to see continued strong growth in retail volume terms over the course of the forecast period. Demand will continue to be driven by TWS earbuds, which is entering the mainstream in terms of audio equipment.
Despite the mixed reception to Samsung’s Galaxy Buds3, Samsung is expected to continue to lead the competitive landscape for TWS earbuds over the forecast period, However, some consumers are switching from Galaxy Buds to more expensive options, such as Apple’s AirPods, due to their perceived superior call quality and functionality. Samsung's attempt to emulate the form of AirPods’ aimed to capture these functional advantages but instead, resulted in dissatisfaction among loyal users who appreciated the original design’s uniqueness.
The retro trend of wired headphones is gaining notable traction, fuelled by social media and celebrity endorsements. Despite the dominance of wireless technology, many consumers are gravitating towards wired headphones which combine vintage style with a modern audio performance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Headphones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!