One of the main reasons that local consumers have previously been reluctant to purchase TWS earbuds was the perceived mediocre sound quality when compared to traditional headphones and other forms of headsets. Nevertheless, newer models place a significant emphasis on improving sound quality, thus increasing their stature and popularity with consumers.
The landscape of premium headphones was traditionally dominated by well-known players such as Bose, Bang & Olufsen and Sennheiser, supported by perceptions of comparatively better sound quality compared to competitors. However, in Hong Kong, other renowned electronics players, including Sony, Samsung and Apple, are looking to further expand their product offerings, in addition to the entry of Chinese brands, creating diversity and opening the market up for greater competition.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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