The category will continue to be mainly driven by demand for TWS earbuds over the forecast period, supported by expansion opportunities in suburban and rural areas. Advancements in Bluetooth technology, longer battery life, improved sound quality, noise cancellation, and voice detection will fuel the growth of this category, particularly among young consumers.
The gaming industry in Vietnam is expected to continue to gain rapid momentum in the coming years with a wider range of people of all ages engaging in gaming as a form of entertainment or brain training. This greater interest in gaming creates a larger market for gaming headphones, a segment that currently features a limited number of players and offers few marketing activities in the country.
High-end headphone models often require consumers to make significant investments, prompting them to visit specialist stores to first experience the sound quality and materials, as well as seek guidance from knowledgeable staff before making a purchasing decision. However, for affordable and mid-priced headphones, the convenience and time-saving benefits of e-commerce platforms such as Shopee, TikTok Shop, and Lazada have made purchasing headphones online increasingly popular.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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