The headphones category is expected to perform positively in the forecast period driven mainly by the adoption of TWS earbuds, as increased brand rivalry leads to a reduction in unit prices. The trend towards premiumisation will also further bolster growth in this category.
While offline stores remained the dominant channel of distribution in 2023, from 2024 onwards headphone sales will be led by e-commerce. There is a segment of the population that continues to rely on appliances and electronics specialist stores for expert guidance and product testing, but with growing access to information online many consumers are moving towards e-commerce.
Government initiatives such as the Production Linked Incentive (PLI) scheme and growing demand for TWS earbuds has piqued the interest of companies around the world who are looking to invest in manufacturing facilities in India. For instance, Xiaomi has partnered with Optiemus Electronics to strengthen its “Make in India” journey and manufacture audio products in Noida.
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Understand the latest market trends and future growth opportunities for the Headphones industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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