In the forecast period, headphones is expected to maintain solid retail volume growth in India. TWS earbuds is expected to continue to account for the highest share of sales, and will maintain dynamic growth through the forecast period.
Retail e-commerce saw retail volume share growth in headphones throughout the review period, and this trend is set to continue in the forecast period – it is likely to take the lead from appliances and electronics specialists. India’s young population and affordable internet access have dramatically changed consumer behaviour.
Government initiatives such as the Production Linked Incentive (PLI) scheme, and growing demand for TWS earbuds, have piqued the interest of companies around the world, who are now looking to invest in manufacturing facilities in India. For instance, Xiaomi has partnered with Optiemus Electronics to strengthen its “Make in India” journey and manufacture audio products in Noida in India.
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Understand the latest market trends and future growth opportunities for the Headphones industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsThis report originates from Passport, our Headphones research and analysis database.
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