The growing number of gyms and sporting activities, driven by a focus on wellness, is expected to continue spurring the growth of headphones over the forecast period. Consumers enjoy listening to music via headphones while engaged in sports, which enhances their workout experience.
E-commerce channels and social media platforms are anticipated to contribute significantly to headphone sales over the forecast period. Increased internet penetration, particularly among the younger generation, will boost sales via the e-commerce channel.
TWS earbuds are expected to outperform other sub-categories within headphones due to the increasing availability of generic brands that are more affordable and meet the needs of low-income consumers. This affordability will drive sales growth of mass brands of TWS earbuds and wireless headbands over the forecast period.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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