It has already become standard to communicate with TWS earbuds using gestures, such as tapping to pause or skip a song, as well as decreasing or increasing the volume by sliding or tapping. Rumours about Apple indicate that there will be more innovations in this area.
There is a trend towards open-ear headphones, in other words, TWS earbuds that do not block the auditory canal. Not only are they healthier and more comfortable for longer use, since the ears are not as affected as with their in-ear counterparts, but they also enable listening to music, podcasts, and calls while doing activities that require users to still be able to perceive sounds in their surroundings.
The main driver of sales of headphones is TWS earbuds, due to their short replacement cycle. Since they cannot be repaired, consumers have no choice other than to simply buy new ones.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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