Looking ahead, wireless headbands and wireless earphones will be increasingly cannibalised by TWS earbuds. Premium TWS earbuds will enjoy dynamic performance, thanks to the contribution of prestigious brands, including Apple, Bose and Sony.
E-commerce will remain the dominant distribution channel for headphones across the forecast period. Local consumers are generally becoming less concerned about trying on headphones before purchasing and will continue to value customer reviews and advice from magazines and websites rather than from salespeople in physical stores.
As younger Taiwanese consumers prefer checking local platforms such as zeczec.com to find innovative products, more manufacturers and agents are inclined to use this platform to create more momentum before official launches.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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