The integration of Apple Lossless Audio and Dolby Atmos into popular streaming platforms like Apple Music and Spotify is poised to influence the growth of premium earphones and earbuds in the Philippines. Historically, Filipino consumers have been slow to adopt these advanced audio technologies, primarily due to the higher cost associated with premium audio products.
Mass TWS earbuds is predicted to do particularly well in terms of volume growth over the forecast period, with value-for-money options being popular with Filipinos. Price competition within TWS earbuds will make this category increasingly accessible to a wider audience.
In the Philippines, TWS earbuds is increasingly relying on tech influencers for promotion, diverging from other product categories that often utilise famous local celebrities. This shift is attributed to the unique position of tech influencers, such as Unbox Diaries (2.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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