The decline in volume sales of headphones is expected to accelerate over the forecast period, as the transition towards wireless models continues. The scepticism about wireless models, with regard to battery life and handling, will largely disappear.
TWS earbuds will continue to oust other wireless headphones and dominate the category more than ever in the forecast period. They will become the standard, partly due to fashion trends, but also because of other advantages like discreet design, the greater freedom of movement, and ease of carrying around and wearing for extended periods due to their minimal size and weight.
Due to the abundance of competitors in headphones, with often very aggressive pricing strategies, Apple is likely to remain leader but should lose further share in the forecast period. The brand relies on its reputation as an innovative leader, particularly in TWS earbuds, and ultimately on an extremely loyal consumer base of Apple enthusiasts, who will always choose Apple products whenever possible.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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