TWS earbuds have become the most wanted format of headphones for Australians. This format’s portability and long-lasting battery provides a wide range of usage occasions as part of busy lifestyles.
Local consumers are highly attracted to headphones as these devices have become complementary to other electronics that they use in their daily lives. Australians are highly aware of promotions on major dates and sales events to take advantage of discounted options; they are willing to postpone a purchase of their desired product if they believe they will be able to buy it at a heavily reduced price.
Many Australians still prefer to shop for headphones in person, especially when looking for premium options. Consumers may initially gather information online, enabling them to identify the most important features and browse a broad selection of products, before visiting physical channels such as the dominant appliances and electronics specialists.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Headphones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!