In the forecast period, headphones in China is set to maintain solid retail volume growth, and also return to growth in retail current value terms. While TWS earbuds is expected to continue to see the highest growth rate, wireless headbands is also anticipated to continue to increase, while wireless earphones will continue its strong decline.
Wireless headbands and TWS earbuds can certainly offer a wide frequency range and rich sonic detail to their users. However, in order to get the best noise cancellation or masking experience, they have to seal off the ear canal, causing ear fatigue, ear drum damage, or even bacterial contamination.
Headphones is expected to be a major platform for AI, since most headphones have microphones for input and speaker drivers for output. Current leading players in this trend could be categorised into two groups: (1) smartphone brands that have been working on AI for a long time, including Samsung; and (2) AI companies specialising in language modelling, including iFlytek.
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Understand the latest market trends and future growth opportunities for the Headphones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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