We have seen growth in the consumption of audio content since the era of the pandemic, in line with overall media content, from streaming services through to social media platforms. Within this, there has also been a rise in listening to podcasts and audiobooks.
Due to high inflation, mortgage rates when purchasing a new house remain high, resulting in families opting to purchase a smaller house for budgetary reasons. The same applies for consumers who rent, for example deciding to have housemates to lower costs, rather than renting alone.
In the years to come, Artificial Intelligence (AI) is expected to be increasingly present across different devices in consumer electronics, notably so in smartphones. In turn, this is expected to trigger the purchase of new headphones to go with the AI-enabled device.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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