Looking at the movement of TWS earbuds in Japan, in the forecast period it is set to see continued growth in retail volume terms in the forecast period, albeit more modest compared with a few years ago. Both mass and premium products are set to experience growth, but the volume of mass TWS earbuds is expected to draw significantly closer to that of premium TWS earbuds.
However, overall, it will not be easy for headphones to see a steady increase in retail volume sales in the future. In fact, Passport predicts just a negligible negative CAGR from 2024 to 2029; this is a category which has quickly matured.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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