The overall outlook for home video in Australia is not particularly optimistic, with retail volume sales of televisions set to further decline. Many consumers made significant investments in televisions during the pandemic, while younger Australians are more likely to stream on-demand content via portable devices such as smartphones or tablets on the go, or in their personal spaces.
Since 2023, legislation has been in process regarding new regulations that would establish that Australian free-to-air channels have better visibility on apps through a television’s main menu. The Consumer Electronics Supplier Association, which represents brands such as LG and Samsung, has expressed concern in this matter, stating that it would incur additional costs for designing televisions specifically for the Australian market, potentially slowing down the process.
A new level of television offerings will increase the overall competitiveness within home video. AI-driven features, which aim to enhance the video and sound quality experience for users, represent the latest innovation in televisions and could support value sales in the local market.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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