Due to the maturity of televisions in Vietnam, with a penetration rate of 116% in 2024, along with a high but rising share of internet smart TVs, volume sales of home video are expected to be slow heading into the forecast period, with only an upturn in demand expected from 2027-2028. This demand will be driven mostly by replacements or upgrades to premium products.
When an increasing number of brands start to offer high-quality screens or technology such as OLED or QLED TVs, the prices are likely to become more competitive and affordable to local consumers. In 2024, TCL launched its Mini LED TVs series in Vietnam.
Purchasing home video products differs from buying some electronics due to the need to consider factors such as size and physical appearance. In Vietnam, a typical household usually has 1-2 televisions.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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