OLED technology is expected to remain niche in Colombia due to its high price tag, which will limit demand. On the other hand, QLED technology, which offers high-definition images similar to OLED, and is generally cheaper, is likely to experience rapid growth in the coming years.
Smart TVs have become established as the norm, even for entry-level brands. The use of platforms such as Netflix has increased dramatically since the outbreak of the pandemic and is a key growth driver for smart TVs total volume sales.
Hypermarkets emerged as the main distribution channel over the review period and the channel will see further growth over the forecast period, as their prices are competitive compared with appliance and electronic specialists. E-commerce surged during the pandemic, and now accounts for nearly a fifth of volume sales and this will remain stable over the forecast period, with no significant further growth predicted.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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