Looking ahead to the next five years, a mixed outlook is projected in the US market in terms of demand for televisions. While the household penetration of flat-panel TVs exceeds 95%, the industry anticipates an upcoming refresh cycle, as many consumers look to replace ageing sets, potentially driving replacement sales.
Artificial intelligence may drive innovation in televisions in the next five years. Major manufacturers are investing in AI capabilities that could redefine the viewing experience.
The adoption of OLED TVs is anticipated to accelerate in the US over the next five years, as multiple tailwinds converge. A key driver is likely to be the ongoing decline in the prices of OLED panels due to manufacturing efficiencies and increased supply from LG Display, Samsung, and others.
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Understand the latest market trends and future growth opportunities for the Home Video industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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