Watching habits will keep shifting towards video streaming and time-shifted broadcasts in the upcoming period, with volume sales of televisions expected to keep decreasing. Economic conditions will play a role in terms of the development of disposable income, with cautious spending likely to be remain a hindrance to sales.
To a certain extent, the former GIS fee, which was directly linked to the ownership of a television, has certainly been responsible for driving the adoption of other screens in Austrian households. The fact that the television fee is now mandatory and does not depend on owning a device is likely to have some positive impact on TV sales in the forecast period.
Over the forecast period, demand for televisions is likely to focus more on the two opposing segments of high-end and low-end. Consumers with high demands value the best picture and sound quality and the latest technological innovations.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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