Although retail volume sales are expected to continue to fall in home video in the forecast period, the rates of decline are expected to slow, and stabilisation is expected by 2029. The growth patterns seen at the end of the review period are expected to be maintained in the forecast period, with a slow rate of decline for LCD TVs, and slow growth for OLED TVs, with sales of video players continuing to fall strongly.
With the rapid expansion of the video gaming industry, accompanied by a substantial population of Generation Z gamers, there is strong demand for gaming accessories and devices, such as gaming TVs, which will continue to rise throughout the forecast period. For gamers seeking a fully immersive experience, many have started to recognise that televisions offer a superior visual encounter when compared with even the most cutting-edge gaming monitors.
Despite the developments expected in terms of mini LED TVs, and the forecast growth of OLED TVs, televisions is set to face challenges achieving growth in the forecast period, mainly due to the availability of alternatives ways of viewing. For instance, advances in home projector technology provide a viable alternative to traditional televisions, delivering a large screen experience for films, sports, and gaming at competitive prices.
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Understand the latest market trends and future growth opportunities for the Home Video industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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