Overall, televisions is expected to deliver modest retail volume growth over the forecast period. However, OLED TVs is set to post dynamic growth to enhance the moderate-to-marginal increases anticipated for the still dominant type, LED TVs.
OLED TVs’ dynamism is supported by more consumers upgrading from LED to the high-quality OLED format, amid the launch of new models. For example, Samsung’s 2024 OLED TVs are promoted as featuring Samsung’s AI-powered NQ4 AI Gen2 Processor with 4K upscaling technology powered by 20 AI neural networks to transform content into near-4K picture quality.
The growth in retail volume sales of TVs is also expected to be supported by smart home functionality. TVs are becoming a more central part of the smart home hub, with integration allowing users to monitor and control various aspects of their homes, such as room temperature, from their televisions.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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