In the forecast period, a return to retail volume growth is expected for home video in Singapore, with growth anticipated for both the only two remaining categories, LCD TVs and OLED TVs. LCD TVs will maintain its dominance in televisions, as these provide excellent picture quality at a fraction of the cost of OLED TVs.
Although many Singaporeans still prefer to personally inspect and test televisions before buying them, there is a growing trend of online purchases after thorough research and experimentation. The rise of retail e-commerce is largely due to benefits such as easy price comparison, and access to various deals and discounts, especially with the surge in online sales promotions towards the end of the review period.
There is a constant push for innovation in home video, driven by the desire for immersive viewing experiences and seamless integration with evolving technologies. Consumers now expect more from their televisions, seeking a set-up that goes beyond the ordinary.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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