Home video in Thailand will see volume growth accelerate over the course of the forecast period, with televisions being the key driver of demand. By contrast, demand for video players is expected to remain in freefall, thanks to disruption from digital formats.
Another key driver of growth in the TV market will be the continued shift towards smart TVs. As more consumers embrace digital entertainment, demand for TVs with internet connectivity and a range of apps and streaming services will grow significantly.
Chinese brands will remain prominent during the forecast period, due to their ability to offer consumers, more affordable options, such as lower-priced 43-inch TVs. However, physical retailers may have reservations about stocking Chinese brands, due to concerns that they may not achieve sufficient sales.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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